Pinterest have made a lot of algorithm changes in 2020 and they’re still making more. This was followed by a lot of people experiencing traffic drops, huge traffic drops.
Most times whenever people hear about algorithm changes, they start panicking. Like I keep saying, Pinterest is a simple platform for the most part. If you give the algorithm what it wants, the algorithm will work for you.
If you’re one of the people who were affected by the algorithm changes and your traffic dropped, or your traffic dropped seemingly out of the blue, I’m here to help you fix that.
Let’s jump into some of the reasons why your Pinterest traffic dropped and what to do to fix it.
1) The algorithm changed
Every platform has a specific way of distributing content. In the past, the Pinterest algorithm was structured in a way where the content a user interacted with the most is what was shown to them.
In 2020, Pinterest restructured their algorithm to feature diversified content types on a users timeline. These content types featured story pins and video pins.
Now while video pins aren’t new to Pinterest, Pinterest are now keen on keeping people on the platform for longer. This is why you might have noticed seeing more video and story pins on your timeline.
Given these and other changes, it’s natural to experience a drop in traffic especially if your content fails to reflect these changes.
2) Re-pins are affecting your traffic
Re-pins on Pinterest are pins saved from third parties.
What most people fail to realize is that re-pins are a double edged sword. If you re-pin/save a pin that is going viral your numbers will go up. Similarly, if a pin you had saved to your boards starts losing traction, your numbers will go down.
In the past, it was easy to avoid this by choosing to re-pin pins with a high number of saves.
Pinterest have since removed this feature and it’s impossible to tell which third party pins are performing well unless they rank at the top for a specific keyword.
To find out whether your re-pins are causing traffic drops on your account, filter them out in your analytics.
3) Your pins have been stolen
Yes, you read that right. Stolen pins are a big problem on Pinterest. Pinterest have amped up their efforts to stop this from happening but it still does.
What typically happens is some people will target pins that rank at the top for a specific keyword and copy them. They’ll then post them on their boards complete with the same keywords and detailing you used and outrank you.
Whenever this happens, you’ll start experiencing major traffic drops for pins that would bring you thousands of clicks.
9 times out of ten these pins usually lead back to a shortened Amazon link that shall not be mentioned here. If you’re a Pinterest user who’s had their pins stolen then you know what link I’m talking about.
I’m of the opinion that Pinterest would cut down their spam/stolen pin issues by half if they banned that link but that’s just me. If any Pinterest reps are reading this then hey 👀.
4) Your seasonal pins are losing traction
Seasonal pins on Pinterest are pins that do well during a particular season. These could be summer related pins, fall/autumn, Halloween, Christmas and back to school.
Depending on whichever season you have pins for, your pins can and will do extremely well. You’ll get thousand of impressions, views and saves. The Pinterest algorithm will also work overtime to distribute and show these pins to more people who are searching for this type of content.
As seasons start changing, your pins will start loosing traction and you’ll in turn experience traffic drops.
I’m not saying you should not pin seasonal content, seasonal content is great because you’ll get repeated increased traffic for those pins seasonally. I’ll show you a work around for traffic drops in the what to do section.
5) Pinterest’s spam filter
As I mentioned earlier, spam is a big issue on Pinterest. In a bid to combat this, Pinterest have introduced a spam filter.
What typically happens is if your pins are marked as spam, people will be unable to click on your pins or your pins will be hidden from search.
Because of this, if you had pins that were ranking at the top for certain keywords, they’ll disappear from the list.
This has happened to a lot of people and is probably one of the worst things that could happen to you on Pinterest.
6) Pinterest is glitching
This happens more times than I can count. Sometimes you’ll pin something and it will get thousands of views, saves and clicks only to wake up the next morning to crickets.
The same is the case for monthly views.
7) Your need a better Pinterest strategy
How flexible is your Pinterest strategy?Changing times and algorithms call for a flexible strategy.
If you’re still clinging onto the same Pinterest strategy you were using when you first created your account, your numbers will suffer.
Pinterest has changed a lot since it was first introduced. Things and content types that once worked on the platform don’t work today.
Now that we have some of the reasons covered let’s jump into what to do and how to fix the traffic drop situation everyone is tired of on Pinterest.
What to do & how to fix Pinterest traffic drops
1) Restructure your content to reflect algorithm changes
If you weren’t using video pins before, you might want to start using them.
A lot of people have mixed feelings about video pins but I’ve had great success with them on different accounts. I started using video pins way before Pinterest restructured their algorithm to boost them.
Video pins auto play as the user scrolls on Pinterest and allows a user to engage better with your content.
The key to video pins is knowing how to create video pins that convert. I love video pins so much I dedicated a whole section to them in my Pinterest e-book Pin your Way to Conversions.
Story pins are not available to everyone at the moment and even the ones who have them aren’t completely sold on them.
Whichever way you look at it, both of these type of pins can greatly boost your content if you play your cards right.
2) Limit your re-pins
Simply put, re-pins drive traffic to content that isn’t yours. If you have a Pinterest Business account, your main focus is probably driving traffic to your content or products. The more of your own pins you post, the higher your traffic will be.
3) Check for stolen pins
How often do you check whether your pins have been stolen? You can find this out by searching for your content/content you rank for.
If you find out that your pins have been stolen, report the pins or get in touch with Pinterest support.
4) Diversify your content
Don’t be too heavily reliant on seasonal content/pins. If your entire account is structured to accommodate seasonal content, your traffic will be seasonal.
If your website is monetized using ads, your income will suffer greatly.
This also goes hand in hand with not starting a Pinterest account that’s too niched down but that’s a topic for another day.
5) Avoid spamming on Pinterest
Your content can be marked as spam for one of two reasons:
I) You went against Pinterest’s best practices.
ii) You were accidentally marked as spam.
In both of these cases, you can plead your case with Pinterest via their support desk.
6) Don’t panic
There often isn’t much to do when a Pinterest glitch is happening other than to let them fix it.
Keep posting your content like you normally would and let them sort everything out.
7) Invest in a better Pinterest strategy
Speaking as someone who’s managed a lot of Pinterest accounts and run accounts in different niches of my own. No two Pinterest accounts will work with the same strategy. Sometimes even accounts in the same niche won’t work with the same strategy.
Similarly, no one will give you their best tips & strategies for free.
Don’t get me wrong, I love free content. I even created this blog to give people free Pinterest Growth tips and strategies. However, free content can only get you so far.
I like to think of a successful Pinterest Growth & Marketing strategy as a 3 step process:
- Starting out with free Pinterest growth & Marketing tips on Youtube & blogs.
- Investing in a comprehensive Pinterest marketing course.
- Using all the tips you learned from the Pinterest marketing course and your analytics to create a customized Pinterest Strategy.
That my friend is how you win the Pinterest Marketing game.
Speaking of comprehensive Pinterest Marketing courses, if you’re struggling with figuring out the A to Z of Pinterest Marketing, get Pin your Way to Conversions at 20% off using the code discount at check out.
If your Pinterest traffic is also not converting to link clicks, check out some reasons why your Pinterest traffic is not converting here.
I hope this article has helped you with shedding some light on the Pinterest traffic drop situation. Feel free to comment down below if you have any other questions.