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Your Business is Losing Money By not Being on Pinterest. Here’s How

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The Digital Age has brought with it the good and the bad. While some might argue that the bad outweighs the good, many Companies, Businesses and everyday people alike have benefited greatly from it. 

With features and perks such as the ability to reach millions of people with the click of a button at the top of the list, having a social media presence for your business is no longer just a matter of choice.

Every year, different social media platforms that promise you great ROI’s (returns on investment) pop up. From Instagram, Tiktok, Twitter and Snapchat, it can be hard to keep up. 

Now while many of them have the same structure and general offerings, Pinterest is one of the few platforms that not enough Businesses are utilizing. So, exactly what is so special about Pinterest?

How does Pinterest work?

Unlike many other social media platforms, Pinterest works as a Search Engine. A visual Search Engine. What this means is that:

  1. The number of followers you have don’t matter. Yes, you read that right. A pin on Pinterest can still show up on people’s feeds even at 0 followers. All you need to do is properly search engine optimize your pin. 
    With many platforms being centered around the number of followers one has, this makes Pinterest a platform that favors both new/small and established/big brands.
  2. A properly optimized pin can rank on both Google and Pinterest. For many keywords, 2 in 8 of search results on the first page of Google are results from Pinterest. With proper SEO (search engine optimization) practices in place, your products can rank in 2 places for FREE.
  3. Users on Pinterest are looking for inspiration and solutions to their problems. 89% of US pinners go on Pinterest to make purchase decisions and up to 47% of pinners log on to the site specifically to shop. This makes Pinterest more effective at generating sales by up to 4 times than other platforms.
  4.  A pin linked back to your website can bring you sales throughout the years. A post on Pinterest has a longer lifespan than many other social media platforms, where a user would have to go to your profile to interact with your content again.

While there are some niches that tend to receive more love on Pinterest such as Crafts & DIY, Pinterest being home to well over 400 million monthly active users,means that the exact kind of audience your business or product is looking to help already exists on the platform. With more than 200 billion pins already on the platform, it is possible for virtually any brand to have success on Pinterest.

In 2020, Pinterest recorded a growth of 100 million users. Meaning your brand will get exposure on both a local and international scale to an audience of 459 million monthly ACTIVE users

Still not convinced? Let’s get into some stats and figures that show you the power of Pinterest.

Why your Business needs to be on Pinterest

Perhaps the one thing that sets Pinterest apart from the many other platforms that would make a great home for your brand or business, is its link back to every post system. You get to avoid the ‘link in bio’ and its alternate forms and lead people back to the exact product or service you are offering.

Pinterest tips for your Business

  1. Invest in an Expert Pinterest Marketer & Manager.
  2. Equip yourself with all the necessary knowledge and strategies that will help you succeed on Pinterest.
  3. Define your target audience.
  4. Create visually appealing content.

It is reported that 28% of marketers are already using Pinterest to grow and make conversions. These numbers are set to grow as more and more businesses and brands wake up to the benefits and possibilities that lie in having a Pinterest presence.  You’re leaving a lot of money on the table by not being on Pinterest. So, exactly why isn’t your business on Pinterest?

Struggling with figuring out the What, Why, Where and How of everything Pinterest Marketing? Get Pin you Way to Conversions. A comprehensive conversions focused Pinterest Marketing E-book created with businesses like yours in mind.

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